Lululemon Has Next Gen's Top Health/Wellness Mindshare -- But They'll Spend More On Food - MediaPost

Kaiyun App: The Essential Event Assistant for Sports Fans

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. ### health and wellness. # Lululemon Has Next Gen's Top Health/Wellness Mindshare -- But They'll Spend More On Food. Athleisure is the defining health/wellness brand category among Next. Gen -- Alpha and Gen Z -- consumers, reports Cafeteria, a platform that garners real-time insights from young people in exchange for rewards. Asked to name specific brands synonymous with health and wellness, 36% of participants named athleisure brands, led by Lululemon, Alo and. Yet, given a $300 budget for health & wellness, with brand names left out of the picture, Gen Zers. Health and wellness brand marketers  seeking to reach Alpha and Gen Z consumers – especially females -- may want to avoid. Asked to name a creator they trusted for health and fitness, 22% of the.

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